The Chinese Education and Training Market Presents Great Opportunities
Education and Training
As China continues to integrate with the global economy, Chinese enterprises need to
recruit graduates with internationally recognized standards of education and maintain
professional training for their employees to stay competitive. Since the United States'
educational system has a solid reputation in China, U.S. colleges, universities, and other
deliverers of training services are in a strong position to fulfill China's training needs.
Short-term training programs or workshops in specialized fields or business education are
particularly sought after. U.S. educational organizations can also sell teaching materials
and equipment, convey the latest methodologies and case studies, lend or exchange
faculty, and provide educational consulting services.
According to some market surveys, Chinese consumers revealed that they would spend
10 percent of their savings on education, meaning that the education market from a
consumer perspective is worth at least 80 billion U.S. dollars. In cities with populations
of 10 million or more, at least five percent of families could and would pay for education
costing more than 14,500 U.S. dollars. The Chinese government also plans to increase
spending on education dramatically, from its current budget allocation of 2.5 percent of
gross domestic product to 4 percent, to meet China's education needs for the new
century. The national education budget allocation reached 50.8 billion U.S. dollars in
year 2004. More and more middle-class Chinese are borrowing to send their only child
abroad to receive an international degree that would give them an advantage in China's
increasingly competitive marketplace. Chinese professionals are also attending
vocational classes and using e-learning to upgrade their skills to increase their earning
The Chinese government has made it a national priority since 1999 to increase the
number of students in the university system. In 2005, there were 23 million students
studying at colleges and universities. The National university entrance rate reached
21%. China's 1,552 colleges and universities enrolled 15 million students for bachelor
degrees, and over 900,000 students for master degrees. The country's 475 adult higher
learning institutions, for those who did not enter college, enrolled more than 1.4 million
students to teach skills in the agricultural, industrial, educational, medical, health,
financial, and public security sectors. According to China's Ministry of Education, more
will be done within the next few years to develop vocational and adult education
programs, serve regional economic and social development, and promote on-the-job
and re-employment training programs.
American universities are very active in promoting American education in China. As of
April 2004, the Ministry of Education has approved 137 joint programs with foreign
institutions. The United States is the destination of choice for Chinese who want to enroll
in an MBA program. However, high costs, long absences from home, and visa concerns
make it comparatively more difficult to study in the U.S. Presently, the U.S. leads the
market in providing joint venture MBA and EMBA programs in China, but competition
from European, Canadian, and Australian organizations is increasing.
Many experts believe that e-learning is ideal for China because it solves much of China's
education needs. With its limited education resources, China can use long distance
learning to educate its 200 million elementary and high school students. To that end, in
October 2000 China's Ministry of Education launched the "All Schools Connected"
project, which will equip all of China's 550,871 K-12 schools with e-learning systems by
2010. The Ministry has also encouraged 67 top universities to offer e-learning degrees to
produce more talent for the country's burgeoning economy. The nation's very best high
schools can also create Internet schools to train teachers and tutor students in far-flung
regions. Private companies have also heeded the e-learning call; many now offer
vocational training and certification exam preparation online.
The export opportunities for U.S. firms in China's e-learning market include K-12
content, Ministry staff training, and foreign certification training.
Corporate Training Programs
Business Training Programs
Olympic English Training
E-learning Content provider
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